"Form follows function".
"The future is shaped by history and culture"
These are the guiding principles behind the brand. The focus is on creating quality garments, drawing on the designers global cultural experiences and rich cultural heritage.
Based in Yaounde, Cameroon, the brand aims to redefine the public perception of African fashion, challenging established ideas of what it means to be "African" through its use of colour and shapes.
All pieces are handmade in Cameroon, and produced in limited numbers, designed to make each customer feel unique.
"African born, World raised"
Born in Cameroon, Alexander Akande grew up across the world - Nigeria, Cameroon, DR Congo, Kenya, France, Italy, U.K - and this wealth of cultural experience is vividly expressed in his work.
A self taught designer, illustrator and photographer, he has an undergraduate degree in International Business and Modern Languages, and a Masters degree in International Management.
In addition to his creative work, he works as a freelance consultant, providing branding/marketing and business strategy solutions to a wide range of clients.
In 2016, Alexander was invited to showcase his work at Africa Fashion Week London. He presented a collection at Ankara Fashion Week Miami 2017, and Africa Fashion Week Lagos 2017, and will be showcasing at Nairobi Fashion Week in November 2017, and Angola International Fashion Show in December 2017.
To date, Alexander has done creative work for a host of clients and events including:
- Andy Allo (Los Angeles based singer/songwriter)
- Allegra (London based singer)
- Nitty Scott MC (New York based hiphop artist)
- Red Bull flavour launch (Bristol, UK)
- GHD x ThreeNineAndFriends (Bristol, UK)
- REISS Clothing (Bristol, UK)